Email

These days, it all happens down the phone. That little gadget that most people have on their person at all…

A key element of a thriving email campaign is customer engagement. So, if your click-through rate (CTR) is declining, it's…

No matter how much of an email marketing expert you are, the reality is that as you send email campaigns,…

If you'd like to take your email marketing to the next level, it’s time to start automating your email flows.…

We've already explored how to write engaging emails, but covering the ‘why' is just as important.   Almost everyone uses email…

'Buy Now.' 'Claim Offer.'  'Join Now.' You've probably seen these phrases before. Their official name is a 'Call-to-Action' or CTA…

Images enhance click-through rates and make your emails more engaging. But they can complicate readers’ viewing experience, so you need…

Images can transform your emails, drive engagement, and energise your content. They are a great tool for all email marketers. …

Domain credibility means that your email address has a good reputation with email providers.  Credible domains send emails which are…

This is it: the finale! Thanks for sticking with us. Of course, this won't make much sense if you haven't…

If your email campaigns aren’t converting, don’t initially blame your business's product or service. Most of the time, it has…

With email segmentation, you divide your email list into smaller groups based on their demographics, behaviours, interests, and lifecycle stages. …

Welcome back to our series on email authentication. If you haven't already done so, please check out: Email Authentication: an…

We've already discussed how email campaigns targeted at specific segments boost engagement and loyalty. In that article, we gave advice…

Email authentication can sound more complex than it is, especially if you are unfamiliar with the terminology. To get the…

Growing your email list as part of your email marketing campaign is key for directly connecting with your customers, generating…

To improve your sender reputation, you should consider authenticating your email domain. This might sound complicated, and there are a…

"Market Research" is the process of collecting information about potential customers. It's like taking a peek into your customers' and…

Email segmentation refers to dividing your email list into different categories, so your campaign can better target each group based…

Captivating email content is the bread and butter of email marketing; without it, your email campaign will struggle to provide…

Sending emails at the right time is essential. It maximises the chances of your email subscribers seeing and engaging with…

Re: Emails sometimes end up in spam folders for various reasons. But don't worry — this is avoidable. Keep reading…

Email marketing is a type of digital marketing and a key element of a marketing strategy overall. It informs customers…

Klaviyo is an email marketing provider that allows businesses to build customer relationships through personalised emails, segments, flows, and other…

In email marketing, key performance indicators (KPIs) measure an email campaign's effectiveness and help identify areas for improvement.  ⚡️Standard email…

With over 4.2 billion active email users worldwide, email is integral to online communication — and not just for personal…

If your email deliverability has been off for a while, you might find that your sender reputation is a little…

Emails get stuck sometimes. It happens to the best of us, but that doesn’t mean you just have to sit…

We’ve touched on why combining email and SMS can be a productive use of your time. But what does that…

When it comes to contacting customers, the most successful approach requires quality AND quantity. Combining the forces of email and…

A/B testing is about comparing two SMS strategies, to see what clicks (literally!) with your subscribers. It’s a way of…