Marketing

Sending And Scheduling Texts To send a text, first log into Voodoo. You will need to add credits to your…

Getting started with Market Research can be overwhelming. Here are some of the main methods you can use to improve…

These days, it all happens down the phone. That little gadget that most people have on their person at all…

A key element of a thriving email campaign is customer engagement. So, if your click-through rate (CTR) is declining, it's…

No matter how much of an email marketing expert you are, the reality is that as you send email campaigns,…

If you'd like to take your email marketing to the next level, it’s time to start automating your email flows.…

We've already explored how to write engaging emails, but covering the ‘why' is just as important.   Almost everyone uses email…

'Buy Now.' 'Claim Offer.'  'Join Now.' You've probably seen these phrases before. Their official name is a 'Call-to-Action' or CTA…

Images enhance click-through rates and make your emails more engaging. But they can complicate readers’ viewing experience, so you need…

Images can transform your emails, drive engagement, and energise your content. They are a great tool for all email marketers. …

Domain credibility means that your email address has a good reputation with email providers.  Credible domains send emails which are…

This is it: the finale! Thanks for sticking with us. Of course, this won't make much sense if you haven't…

If your email campaigns aren’t converting, don’t initially blame your business's product or service. Most of the time, it has…

With email segmentation, you divide your email list into smaller groups based on their demographics, behaviours, interests, and lifecycle stages. …

Welcome back to our series on email authentication. If you haven't already done so, please check out: Email Authentication: an…

We've already discussed how email campaigns targeted at specific segments boost engagement and loyalty. In that article, we gave advice…

Email authentication can sound more complex than it is, especially if you are unfamiliar with the terminology. To get the…

Growing your email list as part of your email marketing campaign is key for directly connecting with your customers, generating…

To improve your sender reputation, you should consider authenticating your email domain. This might sound complicated, and there are a…

"Market Research" is the process of collecting information about potential customers. It's like taking a peek into your customers' and…

Email segmentation refers to dividing your email list into different categories, so your campaign can better target each group based…

Captivating email content is the bread and butter of email marketing; without it, your email campaign will struggle to provide…

Sending emails at the right time is essential. It maximises the chances of your email subscribers seeing and engaging with…

Re: Emails sometimes end up in spam folders for various reasons. But don't worry — this is avoidable. Keep reading…

Email marketing is a type of digital marketing and a key element of a marketing strategy overall. It informs customers…

Klaviyo is an email marketing provider that allows businesses to build customer relationships through personalised emails, segments, flows, and other…

In email marketing, key performance indicators (KPIs) measure an email campaign's effectiveness and help identify areas for improvement.  ⚡️Standard email…

With over 4.2 billion active email users worldwide, email is integral to online communication — and not just for personal…

Good quality market research can make all the difference to your campaigns. It provides a valuable insight into what your…

If your email deliverability has been off for a while, you might find that your sender reputation is a little…

Emails get stuck sometimes. It happens to the best of us, but that doesn’t mean you just have to sit…

SMS marketing is an excellent tool for reaching customers and driving conversions, but you need to find the sweet spot…

The higher the opt-in rates for SMS marketing, the greater the chance of increased conversion rates. Securing opt-ins is, therefore,…

Your mailing list includes many different people with many different lifestyles. The best way to connect with each of them…

For your campaign to thrive, it must first reach your recipient. It sounds easy, but it’s not always so straightforward.…

SMS marketing is cost-effective, directly connects you with customers, and instantly delivers time-sensitive promotions. It's a win-win for everyone involved,…

1. Where to start To grow your SMS lists, leverage your existing communication channels.  📲SOCIAL MEDIA - run some stories,…

We’ve touched on why combining email and SMS can be a productive use of your time. But what does that…

Personalising your marketing messages is a game-changer. It boosts open rates, strengthens customer engagement and loyalty, and drives conversions. In…

A/B testing is about comparing two SMS strategies, to see what clicks (literally!) with your subscribers. It’s a way of…

Let’s face it: no one wants to be reading text messages in the middle of the night, no matter how…

If you’re all brushed up on why you should run A/B tests, you’re probably now wondering how to run A/B…

Several metrics should be monitored throughout your SMS campaign, but two key performance indicators (KPIs) stand out: deliverability and engagement.…

Capturing the recipient's interest is the goal for any business, so crafting messages that are too long isn't ideal—however, neither…

When it comes to contacting customers, the most successful approach requires quality AND quantity. Combining the forces of email and…

Opt-ins and outs: The most important aspect of SMS marketing is compliance with privacy regulations. You must give customers the…

Creating a successful SMS marketing campaign can be challenging. There’s so much to consider and keep track of: What should…

Did you know that people are up to eight times more likely to engage with SMS marketing than email? Or…

The exact Return on Investment (ROI) of your campaign will vary, depending on the industry you’re in, the size of…

When you’re researching the legal side of SMS marketing, many different acronyms are used. But don’t worry—we’re here to simplify…

Did you know that people are up to eight times more likely to engage with SMS marketing than email? Or…

You've got a strategy, a sending number, and a Klaviyo account. You're ready to use Klaviyo for SMS marketing —…

Are you looking for a cost-effective and easy way to market your products or competitions? If your answer is yes,…

How are your campaigns doing?  If the answer is, ‘Could be Better!’ don’t despair. It’s perfectly normal to experience changes…

Before getting started, ask yourself key questions to align your goals, product, and audiences with the strengths of SMS marketing.…

Are you keen to attract more eyes to your brand? Nowadays, social media is the way to do it. It's…

ROI stands for “Return on Investment”. In other words, it refers to how much you get out of launching an…

All SMS campaigns are subject to legal compliance laws. While this is not as complicated as it sounds, it is…

Customers need to see your brand, on average, at least 7 times before they commit to a purchase. This principle…

Here's a comprehensive guide on how to create and manage discount codes in your WooCommerce store. 1. Access WooCommerce Coupons…

Step one: Install a redirect pluginThe plugin we use for redirects can be found here (it's free!).Step two: Create a…