SMS
How To Use Voodoo (SMS Marketing Service)
Sending And Scheduling Texts To send a text, first log into Voodoo. You will need to add credits to your…
A beginner’s guide to market research
"Market Research" is the process of collecting information about potential customers. It's like taking a peek into your customers' and…
Understanding and Avoiding Blacklists
SMS marketing is an excellent tool for reaching customers and driving conversions, but you need to find the sweet spot…
5 Causes and Fixes for Low Opt-in Rates
The higher the opt-in rates for SMS marketing, the greater the chance of increased conversion rates. Securing opt-ins is, therefore,…
Segmenting Audiences: everything you need to consider
Your mailing list includes many different people with many different lifestyles. The best way to connect with each of them…
5 Ways to Overcome Deliverability Challenges in SMS Marketing
For your campaign to thrive, it must first reach your recipient. It sounds easy, but it’s not always so straightforward.…
Overcoming Top 5 SMS Marketing Challenges
SMS marketing is cost-effective, directly connects you with customers, and instantly delivers time-sensitive promotions. It's a win-win for everyone involved,…
“Drop your digits!” Six ways to grow your SMS Mailing List
1. Where to start To grow your SMS lists, leverage your existing communication channels. 📲SOCIAL MEDIA - run some stories,…
5 Steps to combine Email and SMS marketing for maximum results
We’ve touched on why combining email and SMS can be a productive use of your time. But what does that…
5 Ways to Personalise Your SMS Marketing Campaign
Personalising your marketing messages is a game-changer. It boosts open rates, strengthens customer engagement and loyalty, and drives conversions. In…
What is A/B Testing?
A/B testing is about comparing two SMS strategies, to see what clicks (literally!) with your subscribers. It’s a way of…
A Guide to SMS Quiet Hours
Let’s face it: no one wants to be reading text messages in the middle of the night, no matter how…
Crack the Customer Code: Five SMS A/B Tests Every Business Should Try
If you’re all brushed up on why you should run A/B tests, you’re probably now wondering how to run A/B…
5 Ways to Improve SMS Engagement Rates
Several metrics should be monitored throughout your SMS campaign, but two key performance indicators (KPIs) stand out: deliverability and engagement.…
How Long Should Your Text Messages Be?
Capturing the recipient's interest is the goal for any business, so crafting messages that are too long isn't ideal—however, neither…
Email and SMS Marketing: A Strategic Partnership
When it comes to contacting customers, the most successful approach requires quality AND quantity. Combining the forces of email and…
Six Ways to Maximise SMS Marketing Returns
Opt-ins and outs: The most important aspect of SMS marketing is compliance with privacy regulations. You must give customers the…
Follow These SMS Marketing Tips For a Thriving Campaign
Creating a successful SMS marketing campaign can be challenging. There’s so much to consider and keep track of: What should…
6 Ways to Craft the Perfect SMS Welcome Message
Did you know that people are up to eight times more likely to engage with SMS marketing than email? Or…
6 Ways to Craft the Perfect SMS Welcome Message
Did you know that people are up to eight times more likely to engage with SMS marketing than email? Or…
Setting Up Your SMS Marketing on Klaviyo
You've got a strategy, a sending number, and a Klaviyo account. You're ready to use Klaviyo for SMS marketing —…
5 Reasons You Should Start Using SMS Marketing
Are you looking for a cost-effective and easy way to market your products or competitions? If your answer is yes,…
3 SMS Marketing Campaigns To Improve ROI
How are your campaigns doing? If the answer is, ‘Could be Better!’ don’t despair. It’s perfectly normal to experience changes…
Will SMS Marketing Work For Your Business?
Before getting started, ask yourself key questions to align your goals, product, and audiences with the strengths of SMS marketing.…
