How are your campaigns doing?
If the answer is, ‘Could be Better!’ don’t despair. It’s perfectly normal to experience changes in your Return on Investment (ROI). There are also many ways of improving this score. Here are just a few…
1. Flash Sales and Limited-Time Offers #
⚡‘GET IT BEFORE IT’S GONE: 20% OFF TODAY ONLY’
⚡ ‘FLASH SALE! 30% OFF NOW’
⚡ ‘24 HOURS LEFT TO WIN!’
Implementing SMS campaigns such as those listed above have positive effects on your ROI. They create a sense of FOMO, as well as a sense of urgency, encouraging action through impulse buying, intrigue, and curiosity. Limited-Time Offers help unsure lurkers to decide in your favour. These offers drive up click-through rates, increase the likelihood of recipients visiting your website, and improve conversion rates.
2. Cart Abandonment Reminders #
⚡’YOU HAVE ITEMS ON SALE IN YOUR BASKET… ’
⚡ ‘FORGOTTEN SOMETHING? 10% OFF ON ITEMS LEFT IN YOUR CART ’
⚡ ‘WE CAN’T HOLD THESE FOR LONG! FINISH WHERE YOU LEFT OFF…’
Cart abandonment text messages are particularly impactful for ROI, because they target those customers who are interested in your product. You just give them that extra incentive that they need. They’ve partially invested; you just need to persuade them to go all the way.
3. Personalised Birthday/Anniversary Offers #
⚡ ‘HAPPY BIRTHDAY! HERE’S 20% OFF, FROM US TO YOU.’
⚡ ‘HEARD IT’S A SPECIAL DAY? ENJOY SPECIAL PRIZES.’
⚡ ‘TIME FLIES: IT’S BEEN A YEAR SINCE YOU JOINED US. HERE’S A THANK YOU.’
The novelty of these messages connects you with customers on a more personal level. Firstly, they show that you care, making customers feel appreciated. They also create FOMO and urgency, giving people incentives to get involved.
Feeling more positive?
We hope so, but if you need an extra push, then check out the rest of our articles. Why not start with these?
- 13. An introduction to ROI
- 5. Six ways to maximise sms marketing returns
