The higher the opt-in rates for SMS marketing, the greater the chance of increased conversion rates. Securing opt-ins is, therefore, essential. But what if your opt-in rates are low? What can you do to improve them?
There are several reasons why customers might decide not to opt-in for your SMS messages. This article will discuss five common grounds and provide solutions for each.
⚡️1. Hidden opt-in options #
A possible reason for your low opt-in rates is that the option to subscribe to your SMS messages is hard to find on your website.
To make the subscribing option more visible, consider introducing pop-ups. These are small windows that appear on the webpage, prompting visitors to enter their phone numbers and subscribe to your mailing list. Visitors will be more compelled to opt-in if they receive something in return, like a discount code or an exclusive offer.
⚡️2. Poor call-to-action #
When creating your pop-up, be sure to include a compelling call-to-action (or CTA) that engages your customers and encourages them to subscribe. Without a strong CTA, your opt-in rates may suffer, as your customers won’t know what to do next. A well-crafted CTA guides them toward their next action.
In the CTA, incentivise your customers to opt-in by creating FOMO — there are so many amazing deals they’ll miss out on if they don’t subscribe!
⚡️3. Complex opt-in process #
Low opt-in rates may sometimes occur because the subscription process is too complicated. To encourage sign-ups, the opt-in form should only require users to provide their name and contact details. If more information is requested, potential subscribers may be discouraged by the lengthy process.
Your opt-in form should be clear, straightforward, and simple. It should take no more than a few seconds to complete.
⚡️4. Unclear value proposition #
Clearly outlining the benefits of subscribing to your SMS marketing can significantly boost your opt-in rates. Emphasise to your customers that signing up will give them instant access to sales, events, prize draws, and exclusive offers. This will raise their interest and help them see the value of subscribing, which will also increase your opt-in rates.
⚡️5. Lack of transparency #
Have you informed your potential subscribers how you’ll be using their phone numbers?
If you haven’t, your lack of transparency may be the reason for your low opt-in rates. It’s time to change this — for the sake of your business and also for legal reasons.
It’s important to let your potential subscribers know how you’ll be using their phone numbers during the opt-in process. Share details about how often they can expect to hear from you and what kind of messages they’ll receive. Clear communication helps your customers feel more comfortable and confident in your business.
Want to boost your opt-in rates? Great! We’re here to help. Contact us today to chat with one of our experts.
