Are you looking for a cost-effective and easy way to market your products or competitions? If your answer is yes, we have good news for you: your solution is a three-letter word, and it’s one you have already heard of.
SMS.
That’s right. Customers prefer text messages, and they are convenient for your business, too. But that’s just one reason to get into SMS marketing—here are five more motivations to start your journey.
⚡️1. Immediate attention
With so many people spending time on their phones, text messages are almost guaranteed to be read. Text messages are immediate, whereas not everyone has their email notifications turned on. As a result, open rates for text messages are a whopping 98% (compared to email’s 20%), leading to increased engagement and conversion rates.
⚡️2. Brand awareness boost
Since so many people use their phones daily, sending consistent (but not constant) messages will help you stay at the top of your customers’ minds. Consistent, captivating, and personal messages foster trust and customer loyalty, which makes them more likely to recommend your products or services. This sparks brand awareness and builds up your customer base.
⚡️3. Instant delivery
‘LIMITED-TIME OFFER’
‘24 HOURS LEFT TO WIN!’
‘TODAY ONLY: 30% OFF’
SMS marketing is perfect for time-sensitive messages. Text messages usually land in inboxes seconds after being sent, meaning your customers will receive word of your offers instantly. The urgency in your text will encourage your recipients to act fast — who would want to miss out on your exciting deals?
⚡️4. Fewer spam filters, fewer barriers
Only around 3% of text messages are reported as spam, which is significantly less than email (roughly 45.6%). You should still follow best practices and avoid spam trigger words when sending texts, but marketing through SMS can boost your deliverability and key performance indicators (KPIs).
⚡️5. Easy to track
When your SMS campaign is delivered, you can track, manage, and optimise its performance through an SMS marketing platform, which typically provides built-in analytics, and through A/B testing.
Are you ready to become an SMS marketing leader? We can help you achieve your goal. Contact us today.
