Personalising your marketing messages is a game-changer. It boosts open rates, strengthens customer engagement and loyalty, and drives conversions. In the end, personalised messages take your campaign to the next level. But how do you get there?
⚡️1. Gather customer data
First, collect relevant customer data, such as their names, buying habits, location, interests, and demographics. This information is crucial for tailoring messages to each customer. Relevant messages lead to better engagement and more conversions.
⚡️2. Segment your audience
To more effectively target your subscribers, divide them into groups based on shared characteristics using the customer data you’ve collected. SMS messages already have a high open-rate — around 95% of texts are opened within three minutes of being received. Take advantage of this. Tailor your messages to your subscribers’ needs and preferences; it’ll capture their interest.
⚡️3. Use the recipient’s name
Did you know that 75% of customers are more likely to purchase from a business that uses their names?
Addressing your customer directly by name in your message will build a personal connection. Seize this opportunity to connect with your customers and demonstrate that you genuinely care. Your recipient will feel valued and like your text is meant just for them, boosting engagement and enhancing brand loyalty.
⚡️4. Birthday and anniversary greetings
Celebrating your subscribers’ birthdays also adds a personal touch. Show your customers appreciation by gifting them a birthday perk with your well wishes. Whether it’s a discount code or a special deal, it will make your customers feel special, strengthen your relationship, and enhance your brand perception—a win-win!
⚡️5. Product recommendations
Another personalisation strategy to consider is sending your customers offers that reflect their past brand interactions. This addresses their interests, resulting in higher conversions. Don’t forget to add a compelling call-to-action at the end to seal the deal.
Are you keen to boost your metrics but still need a hand with personalising your messages? You’ve come to the right place — we’re passionate about crafting creative campaigns. Reach out to us today to get started.
