Growing your email list as part of your email marketing campaign is key for directly connecting with your customers, generating more engagement, building brand loyalty, and increasing sales.
⚡️What is an email list? #
As you’d expect, an email list is a list of email addresses collected from your customers. Often shared in exchange for exclusive discounts or to stay up-to-date on competition draws, emails are a goldmine for businesses to build excitement and anticipation for upcoming events.
Generally, the higher the number of your subscribers, the more effective your email marketing strategy. Here are five tried and tested techniques to expand your email list.
⚡️How to get customers to subscribe #
1. ‘Subscribers only’
Customers like to feel special. One way to grow your email list is by providing subscribers with special access to irresistible offers, like:
- Valuable prizes
- Discounts
- Gift cards
- Free entry into a separate draw
2. Opt-in pop-up forms
Pop-ups are an effective tool for audience growth. They provide website visitors with a fast, effortless way to share their contact details and subscribe to emails.
When creating pop-ups, don’t forget to:
- Include a persuasive headline, sharing a benefit your customers will gain from subscribing
- Write a call-to-action (CTA) which will invite customers to subscribe right away
- Simplicity is essential. Make completing the form simple and straightforward – ask for essential contact information only, like name and email address
3. Utilise social media channels
According to Statista, over 5 billion people use social media worldwide. Social media makes building a following easier through frequent interactions with your audience and posts dedicated to promoting your brand and products/events.
47% of people who follow businesses on social media want to keep up with your company’s news, and 40% want to learn about promotions and discounts. This means they are more likely to subscribe to your email list.
4. Create a landing page
A landing page is a standalone web page that can be accessed via email, ad, or social media. It aims to promote a product or service and nudge customers to take a specific action, such as making a purchase or subscribing to a newsletter.
Add the link to your landing page to your social media channels to drive even better results. Businesses that produce polished and clear landing pages can see up to a 220% conversion boost.
5. Opt-ins at check-out
Check-out is an excellent time to grow your email list. At this stage, customers are already engaged with your brand; they are not just visitors anymore. If placed strategically, the opt-in can transform one-time buyers into repeat customers.
Tips for optimising check-out opt-ins:
- Use clear and straightforward language
- Emphasise exclusive subscriber deals
- Offer an immediate discount on their existing purchase if they subscribe
- Describe the type of communication they would receive from you
At Zap, we specialise in email marketing. If you’re ready to convert your customers into subscribers, contact us today and see your audience grow.
