Creating a successful SMS marketing campaign can be challenging. There’s so much to consider and keep track of: What should you do to boost engagement? What should you steer clear of?
Let us break it all down for you by offering a few gold standards of SMS marketing, as well as the practices to best avoid.
Do… #
⚡️Identify yourself #
To start with, it’s essential that your subscribers know who they are receiving the texts from. Identifying yourself in a text increases brand recognition, builds customer trust, and reduces unsubscribers. Admit it: You’d likely unsubscribe, too, if you didn’t know what company was texting you.
⚡️Include a call-to-action #
As we’ve already covered, adding a call-to-action (or CTA) at the end of a text is crucial. Otherwise, how will your recipient know what to do after reading your message? A CTA gives your marketing SMS purpose; it’s the final push to get your buyer to complete a specific action. All you need to do is tell them what to do.
⚡️Reward your customers’ loyalty #
Your subscribers opt-in to your campaigns for two main reasons: to receive valuable information from you and to feel special. So, let’s make them feel special! Reward your customers’ loyalty by offering them exclusive offers and discounts — anything of value not available elsewhere.
⚡️Consider the timing of your messages #
Sending a text is personal; it lands directly in the customers’ hands, so you need to evaluate the suitable time for your marketing messages. Generally, it’s recommended to send marketing texts between 8am and 8pm on working days.
Don’t… #
⚡️Bombard subscribers with messages #
Sending too many messages won’t guarantee constant engagement. It’s a common misconception. In fact, swamping your recipients with too many texts might just lead to the opposite.
The recommended weekly amount of SMS marketing texts to send is around 1 and 2, with revenue per send peaking after sending 6 to 8 messages a month. While this may seem like too little, think of it as a fun challenge. It’ll drive you towards crafting messages more mindfully, with meaning and precision, rather than sending hurried messages, all while saving you money on ineffective SMS campaigns.
⚡️Talk like a robot #
We’re all human, so don’t be afraid to talk like one in your campaign. Your SMS subscribers want something other than another dull chatbot-like communication. Engage them by mimicking the way someone would generally text a friend — it’ll make you come across as more casual and cool. However, don’t go overboard with abbreviations and hip lingo. Strike a balance.
⚡️Brush aside customer feedback #
At the end of the day, customers are the life and soul of your business; they’re the ones who keep the ball rolling. Figure out their needs not only through their data but also by listening to them. Whether it’s a complaint, a request, or a suggestion — you never know; it might just be the key to your business’ growth. Implement a system for collecting and analysing feedback to make it easy for your customers to share their thoughts. Notice any trends between the feedback, identify areas for improvement, and optimise your SMS marketing strategy.
⚡️Include complex jargon and phrases #
‘Leverage.’
‘Exclusive limited-edition offer.’
‘Lead generation.’
‘Synergy.’
Big words and phrases like this are a no-no. Using industry-specific or overly technical language can create confusion as it isn’t widely understood by the average recipient.
Your communication should be clear and accessible so it can reach various individuals. Use simple and straightforward (but still compelling!) language that conveys your message directly without the need to decipher anything.
Are you ready to make your marketing messages stand out from the crowd? We know the perfect solution. If you’re interested in making your campaign shine, contact us today.
