Capturing the recipient’s interest is the goal for any business, so crafting messages that are too long isn’t ideal—however, neither are messages that are too short. The length of your message can make or break a potential sale.
So, how long should text messages be to attract customers?
⚡️Short and sweet
For optimal SMS marketing, keep the message under 160 characters, focusing only on the most important information. Writing concise messages will increase open rates, engagement, and click rates because they won’t take much time to read.
⚡️Make every word count
Despite the limited character count, you should still include a clear call-to-action in your text message. Give your customers explicit instructions on how to continue after reading your text, using phrases like:
- ‘Use this discount code’
- ‘Reply with DEALS for exclusive offers’
- ‘Claim your free gift with first purchase’
⚡️Cut to the chase
Shorter messages are easier to digest; recipients can scan over the text quicker and understand it better. Concise messages also get delivered faster, which is crucial for time-sensitive promotions, events or updates.
Think of it this way: The quicker your customers receive and understand your message, the quicker they can make a purchase!
Are you looking for more information about SMS marketing? You’ve come to the right place. Contact us today and watch your conversion rates reach new heights.
