Here’s a comprehensive guide on how to create and manage discount codes in your WooCommerce store.
1. Access WooCommerce Coupons #
- Log in to your WordPress dashboard
- Navigate to WooCommerce → Coupons
- Click on “Add coupon” button
2. Set Up Basic Coupon Details #
- Enter a coupon code (use uppercase letters and numbers for better readability)
- Add a description (optional, but helpful for tracking)
- Select the discount type:
- Percentage discount
- Fixed cart discount
- Fixed product discount
- Enter the discount amount
3. Configure Coupon Options #
- Set an expiry date (optional)
- Enable/disable free shipping
- Set minimum and maximum spend amounts (optional)
- Limit usage to X items per coupon (optional)
- Limit usage to X items per user (optional)
4. Product Restrictions #
- Choose which products the coupon applies to
- Exclude specific products if needed
- Select applicable product categories
- Exclude specific categories if needed
5. Usage Restrictions #
- Restrict to specific email addresses (optional)
- Set user roles that can use the coupon
- Allow/disallow use with other coupons
6. Save and Test #
- Click “Publish” to activate the coupon
- Test the coupon in your store’s checkout process
- Verify that the discount is calculating correctly
Important Tips:
- Always test coupons before sharing them with customers
- Keep track of active coupons and their expiration dates
- Monitor coupon usage through WooCommerce reports
- Consider using seasonal or holiday-specific codes for marketing campaigns
Common Issues and Solutions:
If coupons aren’t working:
-
Check the usage restrictions
-
Verify minimum spend requirements
-
Ensure the coupon hasn’t expired
-
Confirm product restrictions
Best Practices:
- Use clear, memorable coupon codes
- Set reasonable usage limits to prevent abuse
- Keep detailed records of coupon campaigns
- Regularly review and clean up expired coupons
By following these steps and guidelines, you can effectively create and manage discount codes in your WooCommerce store to drive sales and customer engagement.
