Captivating email content is the bread and butter of email marketing; without it, your email campaign will struggle to provide a decent ROI. Engaging emails spark interest and encourage readers to complete a specific action.
Well-crafted emails can significantly (and positively) impact your business — but where do you begin with creating them?
⚡️Compelling subject lines #
First impressions count: make your subject line stand out to get your subscribers to open the email.
Keep the subject line concise, but also use words and phrases that create a sense of urgency or curiosity, such as ‘Act Now’ or ‘Claim Your Offer.’
⚡️Attention-grabbing hooks #
The email’s opening sentence should be just as captivating as the subject line. Once you have your subscriber’s attention, hang onto it. For example, by posing a thought-provoking question or sharing a fun fact.
To make the email even more inviting, make it personal. Start by addressing the recipient by name, or send them offers on their birthday, showing them you care.
⚡️Include a direct call-to-action #
Every email should include a clear, convincing and well-displayed call-to-action to encourage your customers to complete a specific action — whether that is to fill out a form or make a purchase.
⚡️Make it visual #
The visual elements of an email play an increasingly essential role in maintaining your subscribers’ attention. You can be creative with your design, but make sure it highlights your brand identity by using your brand colour scheme and images.
Emails that are visually driven often lead to higher click-through rates.
At Zap, we are email experts and love seeing our partners thrive. If you want to make your emails more engaging, contact us today.
