With over 4.2 billion active email users worldwide, email is integral to online communication — and not just for personal use. It is also a handy tool for businesses, helping them reach a wider audience.
Email marketing is a powerful tool. It attracts new customers and solidifies relationships with existing ones, showcases your brand, delivers updates, and boosts conversions, among many other positives. Did you know that email marketing even has a higher conversion rate than social media?
Although implementing email campaigns benefits most businesses, what matters is whether it is right for you. Read on to find out what’s involved.
⚡️Step 1: Define your goals #
For your email campaign to thrive, it should be targeted and purposeful. Firstly, you should determine what you want your email campaign to achieve.
Goals to consider:
- Driving website traffic
- Increasing online sales
- Nurturing customer relationships
- Improving brand awareness
You can also set key performance indicators (KPIs) to measure the success of your campaign against these goals.
⚡️Step 2: Choose an email marketing provider #
Knowing your goals and benchmarks will help you select an email marketing platform based on the analytics it provides.
Before choosing a platform, consider your marketing budget and a rough estimate of your email list size.
⚡️Step 3: Build an email list #
Email lists are one of – if not the – most essential part of a successful email marketing strategy. Your email list comprises customers eager to learn more about your brand and prize draws. An extensive list of between 5,000 – 10,000 has a higher chance of transforming clicks into conversions!
⚡️Step 4: Segment your email list #
To successfully reach your audience, you must know more about them, such as their interests and demographics (e.g. age, gender, location).
Dividing your email list into groups of people with similar traits, and personalising each email to them, will boost your chances of them engaging with your email.
⚡️Step 5: Create the email #
Many email marketing providers, including Klaviyo, provide pre-designed email layouts. Using these to create emails can save time and simplify the process.
⚡️Step 6: Measure campaign success #
Tracking and assessing your email marketing performance will help you learn more about your audience. It will clarify what works and what does not and assist you in adjusting your strategy accordingly.
⚡️Step 7: Practice makes perfect #
Notice what kind of email works best and how your audience reacts to it – you will learn what is the most effective for your business this way, and it will help you succeed in the long run. Remember to continue measuring your success against your benchmarks and to amend your strategy for new campaigns.
Email marketing strategies require testing and refining, but they are an excellent tool for building customer relationships and generating sales.
Still undecided if email marketing is for you? Perhaps this article will help. It dives into some of its advantages and disadvantages.
Still unsure?
That’s okay. You’re in the right place. We’re email experts, and we want to see your business thrive as much as you do. Get in touch with Team Zap today to learn more about email marketing.
