Good quality market research can make all the difference to your campaigns. It provides a valuable insight into what your customers are thinking, so you can tailor your work.
But getting started can be tricky.
That’s why we’ve done it for you!
As you get started on your survey or questionnaire, think about including some of the following questions. These will really help you get into the nitty gritty of:
a) who your customers are
b) what makes them tick
c) their behaviours
The Big Questions⚡️ #
- How old are you?
- What’s your gender?
- Where do you live?
- When did you last unsubscribe from a marketing email? Please describe why
- What made you agree to complete this survey?
- How many marketing emails do you get each week? (multiple choice)
- How many marketing emails do you actually open? (multiple choice)
- What’s your profession?
- What’s your household income? (multiple choice)
- What social media platforms do you use?
- What device do you use to check your emails/social media?
- What time of day would you prefer to get emails from us? (multiple choice)
- What are you interested in getting emails about?
- What’s the most common reason you unsubscribe from email lists?
This is just a selection of ideas: you may have many more. Our team would love to hear them!
Chat to an expert and get more ideas, by getting in touch today.
If you want more information on Market Research, don’t forget to check out:
- A beginners’ guide to market research
- Research methods pros and cons
