You’ve got a strategy, a sending number, and a Klaviyo account. You’re ready to use Klaviyo for SMS marketing — but what comes next? How do you get started? Don’t worry; we’re here to guide you every step of the way. Before you set it up, it’s important to remember:
- Only Owners, Managers, and Admins can set up SMS on Klaviyo
- These steps apply if you’ve already set up email in your Klaviyo account
- It might be slightly different if you’re using the setup wizard for email and SMS
⚡️Understanding SMS sending numbers #
Klaviyo will provide a toll-free number and a branded sender ID. To receive these numbers, you only need to complete the SMS wizard (a step-by-step guide that simplifies your SMS set-up).
Definitions #
Toll-free number – The default sending numbers in Klaviyo for the US and Canada
Branded sender ID – A personalised SMS sender name that shows your brand name instead of a standard phone number when sending text messages
Long code – A standard 10-digit phone number used for sending text messages
Shortcode – A short and specialised 5 or 6-digit phone number used by businesses
Shortcode (vanity) – A customised and easily-remembered 5 or 6-digit number that is explicitly selected by the brand to match the brand or have an aesthetic appeal
Before you begin… #
You can have any of the following for your sender number:
- Toll-free number or short code for the US and Canada
- Branded sender ID or long code for Australia
- Branded sender ID, long code, or short code for the UK
- Branded sender ID or long code for Ireland
- Branded sender ID for Germany, Austria, Spain, Switzerland, France, Denmark, Sweden, Norway, Finland, Italy, and Portugal
- Long code for Belgium
- Short code for New Zealand
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⚡️Enabling SMS #
If you didn’t turn on SMS during the Klaviyo setup wizard, you can activate it in the SMS settings page. This is how you do it:
- Click on the name of your account in the lower left-hand corner.
- Go to ‘Settings’ → ‘SMS’
- Click on ‘Set up SMS for free’*
- Check all the countries in which you want to send SMS
- Click ‘Next’ and fill out your company information
- Review your sending numbers
- Create a branded sender ID for the UK, Ireland, Germany, Austria, Spain, Switzerland, France, Australia, Denmark, Sweden, Norway, Finland, Italy, or Portugal.
- Branded sender IDs must:
- Be between 3-11 characters
- Contain at least one letter
- Not have any special characters
- Branded sender IDs must:
- Click ‘Next’
- If you selected Australia, register your branded sender ID
- Choose one of the following options:
- Create a sign-up form — the best option for those who are new to SMS.
- Upload a list of previous SMS subscribers — the best choice for those switching from another SMS provider.
*If you don’t see this button, click ‘Activate’ next to any country where you want to send an SMS, then choose your number type.
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Woohoo! Congratulations — you’re now ready to start collecting SMS subscribers and sending them text messages. Just one more thing before you get to it: learn more about SMS marketing’s best practices to ensure your campaign thrives and succeeds.
If you’d like more information or help, don’t hesitate to contact us today. Let’s grow together and make your SMS campaign a standout.
