Email segmentation refers to dividing your email list into different categories, so your campaign can better target each group based on specific criteria.
You can segment your list into several groups. This article will cover the five most common ones to get you started.
⚡️1. Demographic #
This segment will divide your subscribers based on their personal characteristics, like age, gender, income level, and occupation.
Understanding your audience’s demographics can help you craft email content that resonates with their needs and interests.
Tailoring your emails to your subscribers’ demographics will also increase their likelihood of clicking and/or opening them, as the content directly relates to them.
⚡️2. Geographic #
You can also segment your email geographically. This segment spotlights events or promotions in the subscribers’ area and tailors content to their local cultural nuances and preferences.
It’ll help you establish a closer relationship with your subscribers, as they’ll feel the content is made especially for them. So, with this segment, you may see your click-through and open rates increase.
⚡️3. Psychographic #
This segment groups people into clusters depending on their lifestyles, interests, values, attitudes and personality traits.
Unlike demographic segmentation, psychographic segmentation delves deeper into your subscribers’ psychological characteristics, providing you with a better understanding of their aspirations and motivations. Because these emails deeply resonate with your audience, your engagement rates may improve.
⚡️4. Behavioural #
This segmentation technique tracks your subscribers’ interactions with your brand, including their website activity, purchase history, email engagement activity, and frequency of visits.
It’s a dynamic segment: the groups can change daily based on recent activity, so your email strategy needs to be quickly and easily adjustable.
⚡️5. Lifecycle #
Here, customers are divided into groups depending on the phase of their buyer journey — some are new subscribers, some are active, and others lapsed.
Different email content is needed for different stages to target all customers accurately. While some will be ready to make a purchase, others will need to be sent re-engagement campaigns first to be won back.
At the end of the day, segmenting your email list is important for improving your click-through and open rates, subscriber engagement, and conversion rates.
At Zap, our team of experts can help you reach your goals. We’re only a message away — contact us today.
