We’ve already discussed how email campaigns targeted at specific segments boost engagement and loyalty. In that article, we gave advice on how to reach new buyers, get customers to return to their abandoned carts, re-engage inactive customers, and more.
This article will dive even deeper into personalising email campaigns for your shoppers. The devil really is in the details when it comes to personalised email marketing — it depends on your customer, your product or offer, and even the time of year.
⚡️Product recommendations #
‘You might also enjoy…’
That caught your attention, didn’t it? If you were to see this subject line, your curiosity would likely get the best of you and lead you to open the email — probably even click on the link it’s asking you to click.
This is a great way to keep your customers engaged with you. A week or two after they purchase from you, send them a follow-up email suggesting items they should buy next based on their purchase or browsing history. Chances are they will love what you recommend so much it’ll increase your conversions.
This approach positions you as more of a considerate friend rather than a business. This will convince your customers to listen to your advice and make them feel seen.
⚡️Birthday offers #
Birth dates can easily be collected as your customers sign up for your email list, and birthday marketing is a great way to boost your sales. Here’s why:
- It allows you to connect with your customers
- It makes your customers feel appreciated
- It builds customer loyalty
Also, customers receiving birthday offers (e.g. discounts, free entry into a prize draw, or a mystery gift) are more likely to interact with it; they’re already happy and in a celebratory mood, so they’ll be up for treating themselves.
⚡️Seasonal campaigns #
Seasonal campaigns are created for specific times of the year, like Christmas or Valentine’s Day. With these emails, you target your subscribers with limited-time offers, like a discounted luxury box of chocolates or jewellery.
The limited time will induce urgency and, thus, interest. Go all out and make your email stand out with a design, subject line and messaging that fit the season.
If you are keen to improve your customer reach via email campaigns, contact us today. We’re email experts. With us, you’re destined for success.
