Before getting started, ask yourself key questions to align your goals, product, and audiences with the strengths of SMS marketing.
WHAT ARE YOUR GOALS? #
To get you started, some common marketing goals include:
💵Increasing sales and revenue.
👥Nurturing leads.
👋Re-establishing lapsed customer relationships.
💭Sparking immediate interest.
🌐Driving website traffic.
💼Improving brand awareness.
SMS will improve click-through rates, keep customers engaged, and spark interest in your product. However, its limited character count might make it less suited to in-depth brand introductions.
WHAT IS YOUR PRODUCT? #
What’s the best way you can represent it? Are time sensitivity and urgency a contributing factor in the product’s success? If so, your product lends itself to the quick-fire nature of SMS. ⌛💬
CAN SMS ADD MORE TO MY EXISTING CAMPAIGNS? #
Taking a combo approach to emails and SMS?
⚠️Don’t do the exact same thing with your SMS as you do with your emails.⚠️
They must each offer something the other cannot. Consider how an SMS might add something new and different to your email.
WHO ARE MY CUSTOMER DEMOGRAPHICS? #
Consider factors such as:
👵🏻 Age
An Insider Intelligence Report found that Gen Z has a 1-second attention span. This demographic may benefit from an SMS as well as an email, to quickly capture their attention. Meanwhile, older generations might be more likely to rely on emails.
🌍 Individual customer or business?
Recipients in a B2b context are more likely to check their emails during the working day, and may benefit from email marketing alone.B2c mailing might benefit from an SMS, reaching their phone after work hours.
Considering these aspects allows you to be where your customers need you to be, when they need you to be there.
Still stuck? Check out:
- Quiet Hours: a guide
- Using Klaviyo and Voodoo to make the most of the SMS-email partnership
